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The SF 49 List

By Jay Cooke

• Forty-nine is San Francisco's magical number, equal parts gold, gridiron, and geography. The city packs quite a bit into its seven square miles, from wooded tranquility to raving nightlife. Four dozen and one must-see sights, famous and unfamiliar:

Sights and Icons:

Coit Tower: Rising swiftly from Telegraph Hill, Coit Tower demanded iconic status from its 1933 completion. Perhaps it’s the sweeping bay views, captivating from the 210-foot pillar. Or the left-leaning, WPA-era murals that glorify the workers who tamed California, and tell city stories in vivid detail (find the robbery in the financial district.) Maybe its Coit Tower’s legacy: Bequeathed to the city by philanthropist (and alleged firefighter fan) Lillian Coit, the monument bears striking resemblance to a firehose nozzle.

The Cliff House : Perched proudly atop a rock outcropping where highway meets the Pacific Ocean, the Cliff House has been welcoming seafarers and landlovers alike since 1863. Today’s Cliff House, the third (the first two were lost to fire), combines spectacular views of the Golden Gate with a restaurant, Coastal Trail access, a national park headquarters, and the adjacent ruins of old Sutro Baths, weathering the surf.

The Embarcadero: San Francisco began as a port town, and the waterfront remained vital until the 1960s. Cut off from the city for decades by the much-maligned Embarcadero Freeway, the port became a blighted no-man's-land; when the 1989 Loma Prieta earthquake damaged the freeway, San Franciscans acted to tear it down. A decade's worth of renovations later, the Embarcadero has rebloomed as a ped-friendly esplanade harboring eateries, fishing piers, palm trees, skate and bike lanes, and the baseball palace, Pacific Bell Park. Look for the renovated Ferry Building to reopen spring 2003.

Palace of Fine Arts: Graceful like the swans which inhabit its ponds, the Palace of Fine Arts stands as an icon from a bygone age. 1915, to be exact, the year of the Panama Pacific Exhibition, the city's official coming-out party after the calamitous 1906 temblor. Wander the Palace's sepia-toned, Roman-style columns, or indulge your inner geek at the Exploratorium, the high-tech, hands-on science museum with 600-odd exhibits.

New Union Square: Fresh off its multi-million dollar facelift, San Francisco's prime shopping square has been revitalized as a sloping European-style piazza, with benches and art work, cafe service, the half-price ticket booth, and front row access to Saks, Niemans, Macys, et al.-

Pacific Bell Park: San Francisco's Giants pack waterfron Pac Bell Park, an instant civic treasure (and Barry Bonds' record-smashing home grounds) since 2000. On game days, grab the kayak to await the dingers in McCovey Cove. -2-

Fort Point: Civil War-era fortress beneath south moorings of the Golden Gate Bridge guarded San Francisco Bay from interlopers, and made for spooky postings on foggy nights.

Entertainment:

SoMa Nightclubs: Late night revelry often ends up South of Market, at aptly-named clubs like Ten15 Folsom, 330 Ritch, the Sound Factory, and The Endup.

Fillmore/Warfield/Great American Music Hall: The trifecta of live music venues: Rock impresario Bill Graham’s legend lives on at the Fillmore Auditorium, where framed photos and posters evoke the 1960s, and The Warfield, faded elegance from the theater age. The gilded Great American Music Hall, circa 1907, sports plush burgandy and gold tones, and the best sound in town.

Red Vic Movie House/Castro Theatre: Organic cookies and comfy couches complement a mixed bill of first-run, foriegn, classic, and cult films at the cozy Red Vic Movie House on Haight Street, while the Castro Theatre's neon marquee and antique Wurlitzer hearken back to cinema's Golden Age, but the its billings remain firmly progressive and cutting edge.

Chinatown Bars: The bustle of Stockton and Grant Streets settles at night, but Chinatown's offbeat bars make for fine entertainment. Li Po is firmly planted in the guidebooks, while lesser-known Mr. Bing's anchors the triangular corner of Columbus Avenue.

Street Fairs: City neighborhoods strut their stuff come springtime, when street fair season starts to bloom. Japantown's Cherry Blossom Festival (4/12-20), the Haight Street Faire (6/7), and the Fillmore Street Jazz Festival (7/5-6) steadily entertain.

Cafe Culture: Seattle's got nothing on the Bay Area, home to countless coffee shops and roasteries. Cafes often take on the flavors of their surrounding neighborhoods: activist Mission District, international Lower Haight, cruisey Marina, artistic Potrero Hill. Start your cafe crawl at North Beach's Cafe Trieste, epicenter for '50s coffee-fueled Beats.

Baker Beach: San Franciscans in the know (and sometimes, the nude) bypass blustery Ocean Beach for this secluded bend of sand in the Presidio, between Land’s End and the Golden Gate Bridge. The surf’s rough, but the scenery goes down nicely. (If you're planning to tan paler parts, double the sunscreen. Red bottoms burn.)

Food:

Trader Joes: Whether stocking a new kitchen, securing lunches, planning a pot luck, or landing cheap wines, markdown grocer Trader Joe's answers your culinary needs cheaply. Can't find your vintage? The nearby Wine Club stocks crates and crates.

Anchor Steam: San Francisco's malted icon almost went under in the '60s, but now goes down smoothly in pubs and parties nationwide. Liberty Ale ain't half bad, neither.

California Culinary Academy: A townful of foodies demands top-shelf chefs, and the California Culinary Academy serves 'em up. The soon-to-be pros prove their mettle in the Academy's fancy Careme Room, famed for French menus and Sunday brunches. 625 Polk Street, (800) 229-2433; www.baychef.com.

Molinari's: Venerable North Beach deli serving Italian treats for over a century. Slap proscuitto on foccacio to go to Washington Square park across the street.

Crabs at Fisherman’s Wharf: Crab season signals bushels of pinchers (and tourists) lined up at Fisherman's Wharf, where they crack ‘em fresh by the pound to go, or eat in with piping white chowder in a breadbowl on the side. Crowds get thick.

Ethnic Markets: The city's multiculturalism reflects in its ethnic markets. Beyond Chinatown, Asian grocers line Clement and Irving Streets in the Richmond and Sunset Districts, respectively. Thai markets are heay along Geary Boulevard. North Beach offers Italian bakeries, while Latin markets line Mission District streets. Valenica Street harbors Bombay Bazar, with Indian goods and curry ice cream.

Sushi: Upscale, traditional, barside, barefoot: Whatever your sushi pleasure, you'll find it. Bargains await in western neighborhoods.

Shopping:

Green Apple Books: Among the grocers of Clement Street you’ll find a pair of Green Apples, both ripe for picking: the original, two stories stacked with non-fiction, new and used, alongside a fiction and music annex. Consistently voted among the best bookstores in town. Open late.

Amoeba Records: In a converted bowling alley at the convergence of Golden Gate Park and Haight Street, Amoeba stuffs its stuff with music spanning the genres. Records, tapes, CDs, DVDs. Fans scan stacks for electronica, hip-hop, rock, soul, bluegrass, world, metal, and more. Linger in the Jazz Room, browse walls of vintage posters and unreal billings, catch live bands or djs on Amoeba’s indoor stage.

Hayes Valley/Noe Valley: Locals flock to lesser-known neighborhoods for shopping: Hayes Valley for fashion, mod furniture, glass art and European shoes; Noe Valley for imports, hand-crafted jewelry, artisan wines, and kids toys.

SoMa Outlets: The warehouse spaces south of Market Street contain some of the city's finest resources for furniture, lighting, flooring, and garden design, and discounted fashion at the North Face and Jessica McClintock outlets, and Nordstrom Rack.

Vintage Gear & Threads: Thrift scoring is an art form in a city prizing singular styles. Consider American Rag on Van Ness Avenue, Wasteland and Crossroads in Haight Ashbury, Buffalo Exchange on Polk Street, and Community Thrift and Thrift town in the Mission.

Japantown: Anchored by the 100-foot tall Peace Pagoda, Japantown has long been a cultural and economic hub for the city's Japanese-American community. Some visit to shop at Japan Center, a complex of galleries, boutiques, eateries, and nitespots, while others come to peoplewatch, or race electric cars.

Maiden Lane: Stroll this alley off Union Square for quaint amenities – boutiques, salons, galleries, and Frank Lloyd Wright's sole San Francisco structure, the Folk Art International. But the signposts tell the real history: during Barbara Coast days, Maiden Lane was the most imfamous brothel and bordello block in the city.

The Great Outdoors:

The Panhandle: Saved from the wrecking ball by forward thinking citizens, who fought City Hall redevelopment plans in the 1950s, this thin appendage of hundred-year-old eucalyptus trees points the way into Golden Gate Park.

Dolores Park: Prime city and East Bay views, tennis courts, picnic spots, and sloping banks quickly packed by sun lovers on balmy days.

Angel Island State Park: Far bigger than Alcatraz, Angel Island sees far fewer tourists, to the delight of hikers, bikers, kayakers, and campers, who utilize its 700-plus acres of woodlands and trails, smack in the middle of San Francisco Bay. A former military garrison that housed World War II POW’s, processed tens of thousands of Chinese immigrants, and mounted Nike missiles during the Cold War, Angel Island became a state park in 1962. Ferries run once daily to the island from San Francisco, and more often from nearby Tiburon.

The Presidio/ Fort Mason: Long an army base covering San Francisco’s northwestern quadrant, the Presidio harbored the first Spanish explorers, and served as a moorage site for the Golden Gate Bridge. Trails crisscross the wooded grounds, accessing coastal batteries, waterfront Fort Point, a pet cemetery, and jaw-dropping viewpoints. The Presidio will face a major facelifting in coming tears, as George Lucas’ Digital Arts campus takes residence. Travelers have long sought Fort Mason for refuge. It sheltered a tent city of refugees after the 1906 earthquake, and served as point of embarkation to the Pacific theater for more than 1.5 million soldiers during World War II. Converted to parkland in 1972, Fort Mason now houses art and theater spaces, a community garden, a famed vegetarian restaurant (Greens), and a youth hostel with truly decadent views.

San Francisco Hang Gliding Center: Strap in and launch from from Marin's Mount Tamalpais, or soar in the Aquaglider high above San Francisco Bay.

Japanese Tea Garden: A short stroll among well-tended greenery, ponds, and pagodas, followed by tea service (and souvenirs) in communal setting. A tiny oasis in vast Golden Gate Park.

Walking Tours: To get to know San Francisco, get out on foot. Free City Guides walking tours detail the history, architecture, culture, and heritage of city streets and districts, while the annual Bay to Breakers road race sees thousands of runners - plus walkers and drinkers, more costume-clad than not - rambling across the city from the Embarcadero to Ocean Beach.

Art and Culture:

Mission Murals: Along Balmy Alley and throughout the Mission District, vivid mural art details local and international Latio history, culture, and lore, from Carlos Santana to the United Fruit Company. Try Precita Eyes Mural Center offers background info, classes, and tours.

City Lights Bookstore: Free speech and paperback books owe their due to City Lights, the North Beach bookshop that nurtured Beat Generation poets and writers. Proprietor Lawrence Ferlinghetti published Allen Ginsberg's groundbreaking "Howl", along with the first paperback books in the states. What's not to love about Vesuvio, Jack Kerouac's old favorite watering hole? Its roomy, reeks with character, and starts pouring each day at 6 a.m.?

Yerba Buena Gardens: An oasis of green in a desert of SoMa skyscrapers, Yerba Buena Gardens combines pastoral lawns with cutting edge cultural facilities, the Martin Luther King, Jr. fountain, trendy restaurants, and entertainment for kids. Catch hit films and IMAX treasures at the Sony Metreon theater; or cross Third Street for SF MoMa, the city's famed modern art venue.

Cartoon Art Museum/Musee Mecanique: Favorites like Bullwinkle and Sylvester the Cat adorn walls of the Cartoon Art Museum, alongside comic books, comic strips, editorial cartoons, and graphic novels of artists and animators who broke the rules, and broke new ground. Come equipped with loose change to Musee Mecanique, the vintage arcade and amusements museum newly housed at Pier 39.

Victorian Architecture: San Francisco's signature architecture that spawned a thousand postcards. Tour the Haight-Ashbury and Castro Districts to sample fine specimens, or explore upscale Pacific Heights and Cow Hollow for a peek at decadance.

Palace of the Legion of Honor: A gift to the city from philanthropist Alma Spreckles, who sponsored French sculptor Rodin (duly represented), and imported fabulous holdings of 18th-19th Century European art to this Lincoln Park museum.

New Asian Art Museum: March 20, 2003 marks the return of the Asian Art Museum to its new Civic Center location, in the old Main Library, renovated by esteemed architect Gae Aulenti, famed for Musee d'Orsay in Paris.

Bay Area Life:

Glide Memorial Church: The best music in town? Probably so on Sunday morning. Pastored over by the tireless do-gooder Rev. Cecil Williams, Glide Memorial raises hope for the economically challenged, and its famed gospel choir raises the roof for a dedicated crowd each weekend.

The Big One: Its not talked about too much, but we know its coming. 1989's Loma Prieta earthquake may gave let out some tension, but experts remained convinced California's ripe for a whopper. If it happens? Find a doorway, and hang on.

Surfrider.org: Ocean Beach draws hordes of surfers, many with vested interests in protecting beaches, waves, and ocean life. Surfrider.org organizes beach cleanups, water testings, wildlife monitoring days, and outreach programs raising eco awareness.

LBGT Center: Brand new facility serving as the epicenter of San Francisco's LGBT community, with classes and talks, a theatre, a small museum, and sense of community.

Critical Mass: Bikes take over city streets during rush hour the final Fridays of the month, as Critical Mass riders gather to protest polluting vehicles, and fight for their two-wheeled rights.

Good Vibrations: You’ve seen the mail order catalog, now visit the mothership. Inconspicuous in plain gray on Valencia Street, Good Vibrations offers a smorgasbord of sex-related gadgets, manuals, and accessories to satisfy all your worldly, er, needs. Sexologists and historians alike flip for the Vibrator Museum, with pocket pals dating back to the 1920s.

Cellspace/SommArts/Media Alliance/Volunteer Match: San Francisco's volunteer ethos endures at community spaces: Nonprofit Cellspace in the Mission District offers varied classes such as metalsmithing and break dance, while city-owned SommArts has public work spaces and a pair of galleries. Media Alliance has a job bank, and fights for access for alternative media, while Volunteermatch.org partners individuals with a range of causes.

– Jay Cooke is a San Francisco-based travel, food, and culture writer.

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